Chicago Bank Website Redesign Proposal
On a small team of 3 designers at Avanade, we evaluated the accessibility of BANK Chicago’s current site and proposed a new design based off of our research.
Our guiding goal was to make the site bold, modern, trustworthy, and scalable.
All real client information from our pitch has been censored or removed.
The ask: design an experience worthy of the “BANK Chicago” brand to help them serve as THE digital experience point for engaging members and stakeholders. In 10 short days our team of 3 worked quickly and efficiently to conduct research, build an experience, prototype, and present our proposal for redesign.
Our Process
Key issues and insights from heuristic analysis and Feng-GUI heat map analysis of the current site:
Heuristic evaluation result recommendations:
Wireframing and mood board development:
Mood: Sophisticated, Bold, Timeless
Mood: Bold, Trusted, Elevated
Mood: Friendly, Simple, Connected
